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Understanding Marketing Strategy and Tactics

For most of us who are constantly worried about the next email that will go out, the upcoming webinar presentation, or the trade show deadlines, when the talk switches to business and marketing...

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Marketing Metrics That Matter

What would you do with a 10% increase in your marketing budget? That’s an easy answer for most marketing managers strapped for resources. We could all hire more people, get the website redesigned, and...

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Insights from the CMO Study

IBM’s recent Global CMO Study gather insights from over 1,700 CMO’s interviewed by big blue. The study is part of a wealth of resources IBM is making available to marketers in a nicely done landing...

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